The most amazing thing about the internet is also its most challenging thing i.e. your customers could be anywhere and everywhere. With Facebook boasting 2.93 billion monthly active users, it would be unwise for any business to not have the platform as part of their social media marketing effort. So, if you want to leverage Facebook’s reach, here’s a step-by-step guide to setting up your Business Page on Facebook.

What is a Facebook Business Page?

A Facebook Business Page is a page that represents your business on Facebook. It is a place where you can share updates about your company, products, and services, and communicate with your customers directly.

Your Facebook Business Page is essentially an audience-friendly,professional page that lets you target your prospects and existing customers and drive sales. Any business or organization can create a Facebook Business Page, which gives them the opportunity to reach hundreds of millions of people worldwide.

Businesses of any size -whether it is small home-based businesses or large corporations -can use Facebook Business Pages to increase their visibility on the platform and make it easier for their ideal customers to find them.

Why do you need a Business Page on Facebook?

The main benefit of having a Facebook Business Page is that it is easy to do. Once you have set up your page and added some content, you can start promoting your business on Facebook right away!

Besides being one of your primary social media platforms, Facebook can actually make it easy for your audience to get in touch with you. The platform lets you list your contact details on your Business Page. So, when a user wants to reach out to you, all they have to do is search for your username on Facebook and click on your contact information to get in touch with you.

Here are some more reasons why a Facebook Business Page is a must-have:

Gives you a separate dashboard for managing your business

A Facebook page can be used as a hub for your business while also helping drive traffic to your website. It gives you a separate dashboard for managing your business —a place where you can connect with people and grow your following using organic and paid methods.

Your page can also be used to drive traffic to your website or blog, increase engagement with your audience, and grow your reach. Facebook Business Page will actually make managing your brand’s online presence easier.

Works as a focus group for your community

Only people who are interested in your brand will engage with your Facebook page. You can ask for feedback, suggestions, ideas for products, or even referrals to grow your business. Having a focus group like this for your community can promote a feeling of familiarity among buyers because they get a chance to interact with people who have similar interests.

Having a Facebook Business Page also allows you to cater to an audience that’s ready to take their relationship from the prospecting stage to a loyal follower stage.

Allows you to create events for your target audience

Facebook Business Pages are the best place to promote your events and grow your engagement. Not only can you post about new products and services but also host contests and sweepstakes, run sales and promotions, and share eventful content about your employees or customers, among much more.

Has unique industry features

If you are a growing brick-and-mortar store with a presence in multiple locations, you know how difficult it can be to create an online presence that only has room for one location. With a Facebook Business Page, you can add multiple locations by going to “Settings,” choosing “Locations” from the drop-down menu, and adding new locations one by one by clicking on “+ Add a Location.”

Additionally, Facebook has emerged as a super website, which means that it has basically made it possible for you to run an online business without a website. Facebook Shops allow you to set up an online store on the platform using customizable design tools and start selling to your target audience immediately.

What this means is that you don’t need to have a website along with a social media presence when you have a Business Page. You can do everything from one place.

Helps with your business’s search engine optimization

Since Facebook has a vast user base, incredibly high credibility, and high domain authority, Google perceives the platform as high value. It also has built-in tools for businesses that help them optimize their appearance on social networks. This includes adding links to your Page so that people can easily click through from Facebook and go directly to your site.

This ability to integrate combined with high domain value helps you boost your SEO ranking. So, if your site isn’t able to draw traffic directly, you can leverage Facebook to redirect visitors to your site and increase your organic traffic.

Simplifies ad campaign management

Facebook has a Business Manager, which is one of the most popular tools for running ad campaigns in the market right now. But to use Business Manager for ads, you need to have a Business Page because your Page basically acts as a social media landing page for your business.

How to properly set up a Facebook Business Page

Before you create your Business Page, here is a list of things you need toset up Facebook for business:

  • Your personal account-Name of your business
  • A brief description explaining what your business does
  • Relevant images that offer more insights into your offerings
  • An effective CTA to tell your target audience what action you want them to take

Here’s a step-by-step guide to setting up your Facebook Business Page.

Create a Business Page

To create your Business Page, you need to log in to your personal account. Although the details from the personal account won’t be visible to anybody but yourself, you would still need to have an account to create a Business Page on Facebook.

In the left menu drop-down, you will see a “Create a Page” option. All you have to do is click on the option and follow the steps. Fill up your business’s description to make sure your target audience understands exactly what your business is about and the solutions you offer.

Add your visuals

Like most businesses, your profile picture could be of your business’s logo or it could be something that represents your brand while also being easy on the eyes, so people don’t have trouble recognizing who you are when they look at your page or site. You also need a cover photo that shows off what makes your brand unique from others in the industry space.

Add a CTA button

Facebook Business Pages allows you to add a call to action button on your page that tells your target audience which action you want them to take. Facebook has preset CTA options that you can choose from to make your job easier. You can set the most relevant and suitable call to action on your page (ex. “Learn More”) that applies to most of your posts or offerings.

Add collaborators to the Page

Your Business Page needs an Admin, Editor, Moderator, Advertiser, and Analyst. You need your team to have access to your page if you wish to grow your online presence sustainably and organically, once you have set up your page,

Invite people to like the Page

After you are done setting up your Page, you must reach out to people to invite them to like your page. A like on Facebook is like a follow. So, once somebody likes your page, they will be able to see your posts on their feed every time you upload something. This is an important part of community building and the first step towards building a community for your brand.

What can you do after you have created a Page?

To get the most out of your Facebook Business Page, you will want to use it for more than just having an online presence. Here are some ways that you can use Facebook Business Pages:

Publish content

You can publish new content every day on your page. If you don’t have a blog or website, you can still publish new content on Facebook Business Pages. Write blog posts, share your business’s story with customers and prospective customers, create videos, and publish photos of your products or services.

You can even create new posts using one of the templates from the Free Publisher Tools. This will give you the ability to publish rich media, videos, and images directly from your page to interact more closely with your audience.

Run campaigns

After you are done with publishing content, it is time to start running promotional and ad campaigns. Promotions aim to boost your brand awareness. They are typically displayed alongside relevant posts on your page and can be targeted toward specific demographics or interests. Your campaigns can also be more targeted and only show up when someone visits your page or interacts with a previous ad campaign post (like clicking on an image).

Streamline customer support

With an integrated contact centre solution, you can streamline the process of managing customer inquiries so that you can focus on what matters most: growing your business. The Facebook Messenger also makes it easier to facilitate sales interactions with your customers so efficiently that you can practically use it as your primary channel to make sales.

Create product or service listings that act as your online storefront

As mentioned before, Facebook Shops allow you to have an online store even without a website. Once you have set up your Facebook Business page, you can start adding new products and services to your catalog for people to see and purchase directly.

Simply go to “MarketPlace Listings” and start putting items for sale. You can also see a preview of how your listings would look once live so you can customize them.

Everything else you can do to properly set up your Facebook Business Page

Setup an Instagram Account for Business

Ever since Instagram and WhatsApp have become Facebook properties, the platforms act as an extension of Meta. You can link your Instagram Page with your Facebook Page to manage both properties from the Business Manager.

Moreover, you need a Facebook Page to run ads on Instagram. To connect your Instagram to Facebook, go to “Page Settings” on Facebook, Select “Instagram” and “Connect Account.” Enter your login details in the pop-up box and follow the steps as directed.

Use Meta Business Suite

The Meta Business Suite is designed to increase efficiency in your operations. It includes a planner, an insight dashboard, your general inbox, and a few publishing tools. But the most resourceful tool is the Business Apps.

Out of all the 9 million apps, Facebook has set aside a few integrations for businesses exclusively. The Business Apps in the Meta Business Suite allow you to book appointments and reservations, increase online sales of your eCommerce business, create creative visuals in video and image formats, streamline your funnels, and capture leads among more.

You can integrate as many of these tools into your Business Page as you want to run your business smoothly.

Add FB Pixel to your website for easier access

FB Pixel is a campaign monitoring and tracking code. It is custom for every site and allows you to track conversions and any other activity that involves your ad campaigns.

If you want to obtain accurate data from your campaigns, you need to copy your Pixel code from the Business Manager, go to your website’s settings and follow the developer’s guide on how to copy and paste the Pixel code on your site to integrate Facebook properly into your most important online asset.

Customize your ad campaign

For every post you publish, Facebook allows you to promote it automatically by clicking on “Boost Post.” However convenient this might be, that’s a great way to lose your ad dollars to poor AI-based targeting.

Instead of boosting your posts, use Meta Ads within the Business Suite. Create custom audience buckets for different types of posts so that you can personalize your ad campaigns for specific segments and increase your chance of making conversions.