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Building your Fitness Business to Scale Beyond Your Personal Training
In 2015, the United States Department of Labor's Bureau of Labor Statistics estimated that between 2010 and 2020, jobs in personal training and fitness instruction would grow by 24%. Guess whose estimations turned out to be true. But on the flip side, they turned...
How to Write Calls-to-Action That Get Clicked
70% of small business B2B websites don’t have a call-to-action button. With only 30% of businesses bothering to even have a CTA, it is no surprise that businesses are still making common and recurring CTA mistakes. There’s a clear lack of information on the topic. So,...
Elements of the Marketing Ecosystem
Marketing is the process of planning, implementing, and managing a product or service's total communication to potential and existing customers. Its main objective is to develop a positive image for a company or brand. A company’s marketing ecosystem is made up of...
Don’t Put All Your Eggs In One Basket ! How Google Ads, Social Media Ads, Programmatic, and Youtube Can All Work Together
When it comes to advertising, there are many different ways to reach your audience and get them to take action. Your marketing mix needs to have the right platforms to help you get the highest ROI. But too often businesses fail to realize that there is no...